Custom Code vs No-Code vs AI


When you plan to buy a house, you have a choice: buy it ready or build it yourself. If you decide to build yourself, then you can choose the layout of the house, but if not you will have to agree with the already-made project. You'll be able to set up your own settings, but not as much as if you were building from scratch. Something similar happens in programming.


There are a few ways to create websites, apps, and other software solutions. Here they are - High Code, Low Code, and No Code approaches. But we will divide them into different simpler categories. Custom Code, No-Code, and AI (Artificial Intelligence). What is the difference between them? Do you have to choose just one? What is more profitable? Let's see.

Custom Code

Custom code means a unique alphanumeric code generated by the developers. Custom code works directly with code. Custom code solutions are ideal for businesses that require complex applications with specific functionality.

It uses such technologies as Java, JavaScript, NodeJS, Python, React, Redux, Angular, C++, and others. For convenience, you can use such libraries as Django and Spring.

So what is the profit of using Custom code?
A Custom code project is created manually from start to finish, so you can change or add any detail. Custom Coding creates a large number of customization options. It gives more control over the development process. 

Custom code has its drawbacks. For example, long development time and high pay for experienced workers. It also takes more time to test and fix bugs. However, this is a fundamental approach that guarantees the high-quality work of the project.


No-code development is a type of web development that allows non-programmers and programmers to create software using a graphical user interface. 

No-code is based on special platforms that help create the necessary product easily and quickly. A no-code development platform is a tool for building software applications without coding. Here they are - Airtable, Carrd, Zapier, Bubble, Webflow, Mailchimp, Shopify, Jotform, and others. 

The advantages of the No-Code approach are the following: not required coding experience, low development costs, low involvement of developers, and suitability for updating content or assets.

There is an opinion that No-Code and Low-Code will make up over 65% of development in the near future. But the No-Code approach is not a perfect solution for every request. Due to its availability and ease of use, No-Code solutions are chosen not only by experienced developers. Therefore, the quality level of such products may be worse. Besides that, products without code are limited in terms of large-scale innovation and have limited flexibility, so they are difficult to expand.

Artificial Intelligence

The newest software approach is Artificial Intelligence. The most striking event in the world of technology in recent times is the release of ChatGPT. What is it and should we be afraid that it will soon replace all IT developers and consumers? In fact, not everything is so clear. A chatbot can actually build software. And it will take some part of the market. 

People can make mistakes and do not know everything. Human errors are most often caused by fatigue, underestimation/overestimation of certain data, and lack of experience or knowledge. AI is free from these disadvantages. 

But it still needs human support. It is unlikely that it will be able to break into difficult processes with confidential code, so it needs someone to correct its work. 


Of course, we don’t know what is best for you in your specific case. But we know for sure that the best solution for us is Custom сode. This approach seems fundamental and qualitative to us, because of the large number of customization options and the high-quality work of the project. It's up to you what to choose, but remember that choosing the right build model is an important part of any successful project. 

Have any questions? Just drop them below.